Coming soon from the makers of ListingHook
A hook that stops the scroll.
Without the compliance email on Monday.
LoanHook grades the first line of your video or ad 0-100, flags anything that needs an NMLS ID, an APR disclosure or Equal Housing language, and hands you three rewrites that pass both tests.
Example
“Rates just dropped to 5.99%. Lock yours before Monday.”
Hook: 71 · Compliance: 2 flags
- Quoting a rate requires the APR and loan terms. Add them or drop the number.
- “Before Monday” is manufactured urgency unless the lock deadline is real.
Compliant rewrite, hook 84
“Three things changed about mortgage rates this week, and two of them help first-time buyers.”
What it flags
Missing NMLS ID
Your name is in the hook, your NMLS number is nowhere. Flagged with where to put it.
Triggering terms
You quoted a rate, a payment or a down payment. That pulls in the extra disclosures. Flagged with what to add.
Superlatives and urgency
"Lowest rates in town", "rates jump Monday". Flagged as UDAAP risk with a rewrite that still hooks.
Fair lending language
Anything that reads like steering or an excluded group. Scored zero, with the reason.
LoanHook is a pre-check, not legal or compliance approval. Your company’s compliance team and state rules always win.
Built for the individual LO
Enterprise compliance tools are sold to your lender at enterprise prices and review your posts after the fact. LoanHook is for you, before you post, for about the cost of a lunch a month.