For real-estate agents on Shorts, Reels and TikTok
Would an agent stop scrolling for this?
Paste the first line of your video. Get a 0–100 score from a rubric built by a broker who recruited and led top producers, exactly what to fix, and three rewrites that stop the scroll. Free, no sign‑up.
Six things, weighted like a broker would
Stop power, audience lock, credibility, stakes, curiosity, clarity. Greetings and “just closed” posts cap at 20.
License-safe by default
Steering language, guaranteed sales and unlicensed advice score zero with the reason, so a hook never costs you a complaint.
Pro: unlimited, clean cards, trend feed
Unlimited grades, no watermark, three rewrites every time and a weekly feed of the hooks working in your market. $12/mo.
Example grade
Same house. One rewrite. A completely different score.
“Just listed! 3 bed, 2 bath in a great neighborhood. DM me for details!”
Works: Clear and short.
Fix: It announces instead of hooking. Lead with what is surprising about this house.
“This $410,000 house has a bigger yard than the $600,000 one next door.”
Works: A real price, a local comparison and a reason to keep watching.
Fix: Name the neighborhood to lock in local buyers even faster.
Illustrative example. Your hook gets its own score and three rewrites.
The playbook behind a #1 brokerage
Graded by a broker who built a market leader on getting noticed.
Our founder took a brokerage from nothing to the highest-volume franchise in its market. For more than a decade the job was the same every day: get the right person to stop and listen, whether that was a recruit, a seller or a buyer. ListingHook is that instinct, turned into a six-part rubric that grades your hook in seconds. No generic “engagement” tips. Just what makes a homeowner keep watching and call you instead of the next agent.
- #1 in volume
- Built from scratch into its market’s top franchise brokerage
- Top recruiter
- Knows what makes a busy pro stop and say yes
- 10+ years
- In the broker’s chair, leading a top-producing sales team
Questions agents ask
Is it really free?+
Yes. Grade 3 hooks a day with no account. Pro removes the limit and the watermark for $12 a month or $79 a year.
What is a hook?+
The first line of your short video. It decides whether a scrolling buyer or seller stays for the rest.
How is it scored?+
Six things a top-producing broker looks for: stop power, audience, credibility, stakes, curiosity and clarity. Announcements like "just listed" cap at 20.
Does it check fair housing?+
It flags language that commonly raises fair housing and licensing concerns and scores it zero with the reason. It is guidance, not legal advice; check your broker and state rules.
Can I cancel anytime?+
Yes. Cancel Pro anytime from your account page.
Your next video starts with one sentence.
Find out if it stops the scroll before you post it.
Grade my hook free